#+TITLE: Predefined variables in wiki.conf
#+SHORT-TITLE: variables
#+KEYWORDS: advanced
#+TOC-KEYWORDS: for business
#+DESCRIPTION: online appointment system

* Related articles
[[uservars][user-defined variables in wiki.conf]]

* Important variables
The following variables are especially important for business websites because they help customers to contact the management:
#+BEGIN(edist)
- *email*
- *printPhone*
- *digitPhone*
#+END
Their meaning is explained below.

* email
Example:\\
*email=help@leanws.com*\\
There will be a clickable envelope icon at the bottom of your web pages (similarly to the one on this page).
By clicking it, a website visitor launches an email composer with the address you have specified in the *email* variable.

* printPhone
Example (LWS phone number):\\
*printPhone=(585) 260-7810*\\
This is how your phone number will be displayed on your website.

* digitPhone
This must be your digital phone number.
Do not include spaces, parentheses or dashes, and do not forget to prepend it with the country code.

For example, the country code for the US is 1 so LWS phone number should be written as\\
*digitPhone=15852607810*\\

* Design-related variables
The following variables control the appearance of the website.
(Click for more info.)
#+BEGIN(edist)
- [[themes][theme]]
- [[headers][header]]
- [[footers][footer]]
#+END

Theszes are optional variables,
unless you specify another value,
*default* will be used.

* Used by search engines
Setting these variables affects when and how search engines will show reference to your website.
For example, suppose you are making a website for a company "Cats Empire". Then you might set

- author=Cats Empire Inc
- keywords=cat food, cat pants, everything for cats
- description=everything your cat may need

[[https://www.forbes.com/sites/mattsymonds/2015/11/26/brevity-is-the-sister-of-talent-for-harvard-business-school/?sh=64901aec3ae4][Brevity is a virtue]]. For example,
"everything your cat may need" is better than
"we sell everything your cat may ever need".