The following variables are especially important for business websites because they help customers to contact the management:
Their meaning is explained below.
Example:
email=help@leanws.com
There will be a clickable envelope icon at the bottom of your web pages (similarly to the one on this page). By clicking it, a website visitor launches an email composer with the address you have specified in the email variable.
Example (LWS phone number):
printPhone=(585) 260-7810
This is how your phone number will be displayed on your website.
This must be your digital phone number. Do not include spaces, parentheses or dashes, and do not forget to prepend it with the country code.
For example, the country code for the US is 1 so LWS phone number should be written as
digitPhone=15852607810
The following variables control the appearance of the website. (Click for more info.)
Theszes are optional variables, unless you specify another value, default will be used.
Setting these variables affects when and how search engines will show reference to your website. For example, suppose you are making a website for a company "Cats Empire". Then you might set
Brevity is a virtue. For example, "everything your cat may need" is better than "we sell everything your cat may ever need".
